News

In late 2016, the German Football Association (DFB) introduced a new corporate design to strengthen its brand image. This included plans for a new look for DFB Journal, the official publication for DFB members, as well as DFB aktuell and DFB arena, the stadium magazines for the German men’s and women’s national teams. As we have been responsible for these publications for years and really put our hearts into our work, this was a fantastic challenge for us!
         
Ruschke und Partner successfully implemented the new corporate design for the three DFB magazines and made a real impression with the first editions of the respective publications in April.

Co-founder Sepp Herberger would have been proud: Germany’s oldest football foundation is in top shape and after 40 years has not tired in its commitment to both the development of football in a socio-political context and social care for footballers in need. The foundation will celebrate its big anniversary on 28 March - and we have done everything to ensure that the evening will more than live up to its title of “40 years for football - 40 years for the people”.

Ruschke und Partner was responsible for also the design and implementation of the visual design and the accompanying celebratory publication, as well as the conception and implementation of an emotional image trailer, which makes a connection to the memory of Sepp Herberger. We would like to congratulate the Sepp-Herberger-Stiftung on its anniversary and wish the foundation all the best for the next 40 years!

Language training provider Berlitz wants to use its intensive individual training sessions to help people find the right words no matter what language they are speaking. The new year B2C campaign for 2017 has been launched on online and offline channels with the slogan “I can say what I want”. The goal is a significant increase in the number of bookings by the spring.

Ruschke und Partner came up with an attention-grabbing, confident approach that works in both German-speaking countries and other European markets: it’s easy to communicate successfully in any language.