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The principle upon which the German Football Association (DFB) has successfully promoted volunteer work is to focus on people in order to benefit the team. There are currently more than 1.7 million volunteers putting their heart and soul into German football teams. The 20th anniversary of the DFB volunteer campaign is a good opportunity to say thank you.

Ruschke und Partner has also put together a communications package that includes a wide range of emotional measures. One of the undoubted highlights is the 90-second campaign trailer, which encapsulates the importance of volunteers and serves as an activator. We are also responsible for the visual conception of the accompanying celebratory publication in the DFB’s new corporate design. 

Ten years ago, Volkswagen launched the “Das Werk” newsletter to keep employees up to date with the daily goings-on in the factory. Now, the new employee magazine “Das Werk”, which provides additional information to the weekly newsletter, has just come off the press for the first time. This publication puts the focus on people as well as technology: on the employees, who show their commitment to their job day after day and who fill the factory with life through their work. 

Ruschke und Partner’s pitch for the employee magazine convinced VW with an approach of combining rational and emotional content. After an intensive editorial workshop and the realization of the visual design, the first edition has now appeared in tabloid format. 

Digital transformation is in full swing and will continue to change the world in which we live. Dell EMC will explain the chances this change presents at this year’s Dell EMC Forum. At this one-day event entitled “LET THE TRANSFORMATION BEGIN", IT decision-makers will exchange opinions and information about revolutionary trends and technologies.

Ruschke und Partner are responsible for the implementation of a B2B marketing concept to acquire new participants for events - with the strategic use of B2B social media we are pursuing a strategy that is tailored precisely to this digital transformation.