News

At Ruschke und Partner, there’s always something going on. A new account, a new colleague, a new project. In this section you can find out what we’re up to at the moment, what drives us, and what we’re proud of. Short, sweet, and right to the point. Enjoy!

Today Frankfurt, tomorrow the world: a promotional publication for the new DFB Campus

With the successful construction of the modern, open, sustainable DFB Campus in Frankfurt, the German Football Association (DFB) has achieved a new milestone for German football as a whole. Both grass roots and top-level sport will benefit from the ideas for the future of football that will be developed on this site.

Ruschke und Partner was commissioned to produce a promotional book for this project of the century. The publication combines emotional imagery with personal messages and a wealth of facts. As well as featuring an appealing design and feel, it is also sustainably produced. Available in two languages, it has been published in time for the kick-off of the FIFA World Cup in Qatar.  

Raising awareness — and a laugh: Our cross-media campaign for Thunder-IT

Thunder-IT commissioned Ruschke und Partner to conceive a series of advertisements that put a smile on the faces of their target group. Our solution was to create comic ads that featured an amusing take on the subject matter and cemented IT retailer’s position as a very capable solution provider.

The new campaign has raised awareness and a laugh at the same time as putting the company in a good light. It’s also proved a success: Thunder-IT has already acquired new customers as part of the autumn campaign. We’re very proud to have provided support for the Thunder-IT team for over 3 years.

 

Sustainable and powerful: Dell Technologies focuses on climate protection

Dell Technologies has stated that by 2030 it will reuse or recycle an equivalent product for every product sold! More than 50% of product components are to be made from recycled or renewable materials. Dell’s new PowerEdge servers will also reduce IT departments’ carbon footprint.

We developed an appropriate cross-media dialogue marketing campaign. A mailing entitled “Switching to forward-looking technologies” was printed on 100% recycled paper to achieve climate-neutral production and maintain the focus on sustainability and its associated opportunities for companies.

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