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Ruschke und Partner developed the „SchnupperTicket 2011“ (trial ticket) campaign for the Rhein-Main-Verkehrsverbund public transport authority.

The graphical/illustrative approach of the key visuals assures a high degree of recall value. In addition, the claim nicely integrates the environmental topic, using a German play on words – "umsteigen“ for „(train) change" to accentuate sustainability. The campaign was launched in a wide variety of online and offline media such as ads, flyers, infoscreens, postcards and give-aways.

From 1 October 2011 to 1 January 2012, passengers can test the advantages of the RMV trial ticket: pay for just two months and ride for three.

The „Green Goal“ environmental programme originally introduced for the FIFA World Cup 2006 is to ensure that the FIFA Women’s World Cup 2011 is also climate-neutral. The goal of the integrated communications campaign is to inform the public about Green Goal's wide range of environmental activities and activate the target group.

All Green Goal communication measures during the FIFA Women’s World Cup 2011 were developed by Ruschke und Partner, including the key visuals and the claim „Fußball hinterlässt Spuren“ (football makes its marks).  Apart from traditional media like brochures and placards, displays were also created. Everything was, of course, produced with the greatest possible carbon neutrality!

Ruschke und Partner have been contracted with the relaunch of the customer magazine "RMVmobil" – from the overall concept to its realisation. Based on an analysis of the target group, Ruschke und Partner devised a new content structure and a fresh, new design.

The editorial team from Ruschke und Partner compiled target group-relevant reports and feature stories which personally addressed the target group and conveyed the advantages and potential of the RMV, as well as its range of services.

The RMV (Rhine-Main transport system) is one of the largest German transportation systems. It forwards around two million passengers each day.