Strong in form and function: direct marketing campaign for the Dell Latitude Rugged series

Knock- or vibration-prone circumstances, wet or dusty situations, and extremely hot or cold conditions are perfect working environments for the robust notebooks and tablets of the innovative Dell Latitude Rugged series. The marketing impact of products this strong on potential distribution partners obviously needs to pack a corresponding punch!
Ruschke und Partner was commissioned by Dell to come up with a direct marketing campaign that communicated all the advantages of the devices, e.g. top-class productivity and unparalleled reliability, while also improving the Dell PartnerDirect programme to open up new business opportunities.